XO (also known as XO Records) is a Canadian record label founded by Amir "Cash" Esmailian and singer The Weeknd in 2012. It operates as a subsidiary of, and it is distributed through, Universal Music Group's Republic Records. The label's current acts include The Weeknd, Belly, Nav, and Derek Wise, and have earned platinum certifications on all studio releases distributed by the label.
Video XO (record label)
History
XO was created by Canadian singer-songwriter The Weeknd, as an unofficial imprint to release three mixtapes in 2011. The three releases, House of Balloons, Thursday, and Echoes of Silence, helped grow the singer's profile, and began promoting the "XO" moniker through various on-stage performances and references within songs. The Weeknd also began conducting advertising deals via the label to multiple outlets, namely collaborating with PAX Labs to release a limited edition version of the PAX 2 vaporizer, an electronic cigarette that could be used in shows during The Madness Fall Tour.
Upon securing a major recording contract with Republic Records in 2012, XO was also assumed as a subsidiary of Republic, and also acted as the distributors and manufacturers of any music created by XO. Belly was signed as the label's first artist in 2015, and Derek Wise was signed later that year. Nav was then signed by the label in 2016. Upon entering classification as a subsidiary, the label has released six projects by their artists (discluding The Weeknd).
Maps XO (record label)
Roster
Current acts
Discography
The label has officially released three studio albums, and one compilation album. Unofficially, the label has released eight mixtapes.
Studio albums
Compilation albums
Mixtapes
References
Source of the article : Wikipedia
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